ServiceNow, the provider of a cloud platform to manage information technology operations, has filed to go public.
ServiceNow’s works for several large enterprises to automate many of key IT operations, including workflow, notifications, reporting and software upgrades. It also offers a system where companies can build custom apps.
The company faces tough competitors like BMC (NYSE:BMC) and Hewlett-Packard (NYSE:HPQ), but they have mostly legacy software solutions, which tend to be expensive and require consultants for integration and maintenance.
In fact, ServiceNow seems to be having little trouble taking away customers. The company has over 600 customers that span industries like financial services, health care, technology and utilities. From fiscal years 2010 to 2011, revenues spiked 114% to $92.6 million.
SeviceNow is certainly gunning for a massive market opportunity — according to Gartner, the market is estimated to be around $13.6 billion this year and grow to $19.8 billion by 2016.
A key to ServiceNow is the company’s proven CEO, Frank Slootman, who took Data Domain public in 2007 and sold the company to EMC (NYSE:EMC) for $2.4 billion a couple years later.
The ServiceNow IPO is likely to see a strong reception, considering the previous warm welcome investors have given to cloud offerings like Jive (NASDAQ:JIVE), Millennial Media (NYSE:MM) and Brightcove (NASDAQ:BCOV).
Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He also is the author of “The Complete M&A Handbook”, “All About Short Selling” and “All About Commodities.” Follow him on Twitter at @ttaulli or reach him via email. As of this writing, he did not own a position in any of the aforementioned securities.