When preparing for an IPO, it’s easy for the CEO to get distracted from running the core business. But this does not seem to be a problem for Twitter. The company has been quite active lately, striking a deal with the NFL as well as adding push notifications.
Oh, and there is something else (just announced today): Twitter Alerts.
According to a blog post, this is “a new feature that brings us one step closer to helping users get important and accurate information from credible organizations during emergencies, natural disasters or moments when other communications services aren’t accessible.” Some of the partners for the service include the American Red Cross, FEMA, and the World Health Organization.
Of course, Twitter has already proven to be invaluable for emergencies. But in some cases, the information has been somewhat sketchy. So it makes a lot of sense that Twitter wants to provide a quality filter.
So, if you want to get this service, you’ll need to sign-up. As a member, you’ll get alerts sent to your Apple (AAPL) iPhone or Google (GOOG) Android device, whether as an SMS message or push notification. There will also be messages on your Twitter timeline, marked with an orange bell.
While Twitter is often a playground for frivolous activities, it still has a critical role helping people. And the good news is that, despite the busy time preparing for an IPO, the company is still devoting resources to this effort.
Tom Taulli runs the InvestorPlace blog IPO Playbook. He is also the author of High-Profit IPO Strategies, All About Commodities and All About Short Selling. Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.