Twitter Hires News Chief as TWTR Sets to Launch

New hire will coordinate with news media to better streamline information

   

Twitter630 300x227 Twitter Hires News Chief as TWTR Sets to LaunchNBC News chief digital officer Vivian Schiller has been hired as the new news chief of Twitter, a months-long search that ends shortly before TWTR launches.

Schiller announced the news herself in a tweet: “Excited to join @Twitter as Head of News in January. Leaving @NBCNews at year’s end. Grateful to my beloved colleagues for 2+ great years.”

Twitter’s job description for the post noted that the news chief will be a liaison between the social network and news organizations.

TWTR has long said it wants to help news organizations better “distribute” news across the social media platform.

Schiller has worked at many big-name media organizations, including NRP, CNN and the New York Times.

Her NPR tenure ended in controversy (via CNN Money):

Schiller’s next job, as CEO and president of NPR, lasted just two years and ended in controversy.

In October 2010, NPR fired senior news analyst Juan Williams after making what some deemed to be insensitive comments about people “in Muslim garb” boarding a plane. Schiller, in turn, publicly commented that Williams should have shared his comments only with “his psychiatrist or his publicist.” She later apologized for the comment.

NPR’s board ousted Schiller in spring of 2011.

She began at NBC three months later, where she has worked up until the Twitter hire.


Article printed from InvestorPlace Media, http://investorplace.com/ipo-playbook/twitter-hires-news-chief-twtr-sets-launch/.

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