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What Is Facebook’s Mobile Problem?

Venture capitalist sounds off about mobile monetization


On Thursday, Facebook (NASDAQ:FB) shares looked to be headed for their seventh loss in nine trading days before doing an about-face and gaining about 5%.

Still, since coming public, the loss is about 25%, which represents roughly $25 billion in market value. No doubt, Nasdaq’s botched handling of the offering was a factor, but investors have deep concerns about Facebook’s mobile business.

The irony is that mobile traffic is growing at a hefty rate — but Facebook is struggling to monetize said traffic. And this issue isn’t unique to Facebook — Zynga (NASDAQ:ZNGA), Pandora (NYSE:P) and even Google (NASDAQ:GOOG) all are having their own issues.

So what’s going on? Well, this week, Mary Meeker — a venture capitalist at Kleiner Perkins Caufield Byers — gave an excellent presentation about the mobile industry, in which she outlined some of the business’ core data. Let’s take a look:

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