After months of generally ducking the press, Facebook (NASDAQ:FB) founder and CEO Mark Zuckerberg will speak at 2 p.m. today at the Disrupt conference in San Francisco. Here are three topics we’d like to hear him take on:
- The Stock: Will you finally admit that the stock price is important and that you should be more open with Wall Street? A healthy stock price plays an important role in snagging top-notch engineers (who get heavy equity packages) and to buy companies (think Instagram).
- Mobile: Please, Mark, give us some more detail about how you plan to monetize the traffic. What is getting traction with advertisers? What are you learning? It’s true that mobile is a problem for other top operators, such as Zynga (NASDAQ:ZNGA). But other companies like Yelp (NYSE:YELP) have shown that there are approaches that work. Shouldn’t Facebook be showing some progress now?
- Innovation: In your shareholder letter, you talked about the “Hacker Way.” It’s your philosophy about building products quickly, with lots of experimentation and bold risks. Yet lately, Facebook has lost its innovative luster. The Camera app took over a year to develop, and the recent upgrade to the main Facebook app had a nine-month development cycle. What are you doing to bring back the magic?
Shareholders obviously will be wanting more, but those are at least three of the most pressing issues facing Facebook right now.
Come back to the IPOPlaybook later in the day to find out what Zuck had to say.
Tom Taulli runs the InvestorPlace blog IPOPlaybook, a site dedicated to the hottest news and rumors about initial public offerings. He also is the author of “All About Short Selling” and “All About Commodities.” Follow him on Twitter at @ttaulli. As of this writing, he did not own a position in any of the aforementioned securities.