Zynga Gets a ‘Ruby Blast’ Bump

ZNGA pops 7% amid 'connected' game's launch on Apple iOS

   

Zynga‘s (NASDAQ:ZNGA) corporate brain drain continued Thursday with news that treasurer Mike Gupta was leaving the company for a similar position at Twitter — just a day after chief financial officer David Wehner hit the bricks to go to Facebook (NASDAQ:FB).

But never fear — a game launch is here.

Zynga’s stock finished Thursday up 7% Thursday on a bit of a relief rally sparked by a positive headline on the mobile front. The company launched Ruby Blast — a game made popular on Facebook under the title Ruby Blast Adventures — for Apple’s (NASDAQ:AAPL) iOS platform.

While that doesn’t sound too exciting, there’s an interesting twist: The game is seamlessly connected, which means users can play it with the same account across any of Zynga’s platforms.

If it works, it could mean big things for Zynga. The company has a huge base of users on Facebook; it boasts 58 million monthly active users across all its arcade titles — and making them “connected” could keep those users within the fold as they move to mobile platforms.

Tom Taulli runs the InvestorPlace blog IPOPlaybook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook.” Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.


Article printed from InvestorPlace Media, http://investorplace.com/ipo-playbook/zynga-pops/.

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