Study: Gen Y Drivers Steer Toward Hybrids

Kids today, they’ve lost respect for a staple of American transportation: the gasoline-powered automobile.

About 60% of Millennials – 20-somethings otherwise known as Gen Y – say they’d rather drive a hybrid gas-electric car than a traditional gas vehicle, according to Deloitte, which surveyed 1,500 Millennials, Gen X, and baby boomer car buyers. The survey, USA Today noted, also included 250 Millennials in China and 300 in Western Europe.

We’ll see how this actually plays out in the market, of course, but automakers likely will be encouraged by the findings, since most car companies have been trying to generate interest in their lineups of fuel-efficient cars. Toyota (NYSE:TM) has a number of hybrids, including the Prius; Nissan (PINK:NSANY) has the Altima; Ford (NYSE:F) the Escape and the C-Max; GM (NYSE:GM) a number of hybrid trucks and SUVs; and Honda (NYSE:HMC) its Civic and Insight hybrids. The list goes on.

All-electric vehicles, by the way, fared less well in the survey, attracting favorable responses from only 2% of those surveyed.

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