Some time ago, General Motors (NYSE:GM) committed to a number of initiatives designed to reduce its environmental footprint, not just by producing vehicles that offer better gas mileage but through programs to trim energy consumption during the production process and to divert waste from landfills.
The latest such initiative, though, is the Ecologic label, which GM division Chevrolet will apply to the driver’s side rear window of each new Sonic, selected as the first vehicle in the Chevy fleet to get the sticker because it is built entirely in the U.S. The Ecologic sticker lists energy-saving performance features, the ecological benefits of Sonic’s production process, and expected benefits of these features to consumers.
Mike Robinson, GM’s vice president of sustainability and regulatory affairs, told business-and-sustainability news site GreenBiz.com that “we’re trying to provide consumers with relevant information that we know they’re very interested in.”
Robinson added, however, that GM views the Ecologic program “as we view the larger sustainability efforts in the company. This is a journey, it never ends and it will evolve over time.”