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LinkedIn Makes a Move on Mobile

LinkedIn (NYSE:LNKD) continued its strong momentum in the fourth quarter, with Street-beating results of revenue of $167.7 million (up 105% from last year) and non-GAAP earnings of 12 cents per share. Unlike Groupon (NASDAQ:GRPN), LinkedIn knows how to grow ultra-fast while also maintaining profitability.

But to keep things moving, LinkedIn needs to find new sources of revenues — quick. To this end, LinkedIn is getting much more aggressive with its mobile strategy.

On the conference call, LinkedIn CEO Jeff Weiner said the company is ready to launch mobile ads, following Facebook’s similar announcement earlier this week. While mobile represents about 15% of traffic on LinkedIn, it is the fastest-growing segment, so it seems inevitable that the penetration rate will climb.

However, investors still should act with caution, especially for the short run. Weiner was vague on the call, providing no details about the types of ads that would be used, or when they would begin to appear. And, as it is, mobile ads still are in the experimental phase, so it likely will take time before LinkedIn sees substantial monetization.

— Tom Taulli,

Article printed from InvestorPlace Media,

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