New Facebook Feature Lures Celebrities

No doubt, major brands such as Coca-Cola (NYSE:KO), Starbucks (Nasdaq:SBUX) and Nike (NYSE:NKE) have found Twitter to be a key part of their branding strategy. And yes, the service has been critical for celebrities — hey, they’re brands, too. In fact, some celebrities make tidy sums promoting products on Twitter.

Now, Facebook wants a piece of the action. To this end, the company has a new feature meant to boost the social media site’s “content subscribing”: account verification. According to a post in Techcrunch:

“Facebook, a service built on real names and real identities, will tomorrow start allowing prominent public figures to verify their accounts and then opt to display a preferred nickname instead of their birth name. Those with verified accounts will gain more prominent placement in Facebook’s ‘People To Subscribe To’ suggestions.”

In short, this will make sure that the profile for, say, New York Yankees star Alex Rodriguez actually belongs to Rodriguez. And in the case of celebrities with stage names — Techcrunch exemplifies Lady Gaga, whose real name is Stefani Germanotta — those celebrities will be able to list the stage name as their display name.

As Facebook prepares for its IPO, it needs to find ways to keep improving traffic and engagement. A large number of Facebook’s users are highly interested in the celebrity scene, so ensuring the identities of the stars people want to follow should keep users tuned in.

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