VIDEO: Volkswagen, Vader Meet Again


Volkswagen (PINK:VLKAY) gave into the dark side — again.

The German automaker struck advertising gold with last year’s Super Bowl commercial smash — a bit simply dubbed The Force that topped Unruly Media’s most-shared Super Bowl ad list.

Now Volkswagen is tapping the Star Wars franchise again in hopes of reclaiming viral supremacy against a slew of other big-name advertisers, including auto rivals Toyota (NYSE:TM) and Honda (NYSE:HMC).

Volkswagen released this video of the ad, titled The Dog Strikes Back, on YouTube prior to its Super Bowl television airing.

A word to the wise, Volkswagen: If you do an extended version of this Super Bowl ad, Han had better shoot first.

— Kyle Woodley, InvestorPlace.com Assistant Editor


Article printed from InvestorPlace Media, https://investorplace.com/2012/02/volkswagen-super-bowl-ad-2012-vader-dog-strikes-back-star-wars/.

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