Volkswagen (PINK:VLKAY) gave into the dark side — again.
Now Volkswagen is tapping the Star Wars franchise again in hopes of reclaiming viral supremacy against a slew of other big-name advertisers, including auto rivals Toyota (NYSE:TM) and Honda (NYSE:HMC).
Volkswagen released this video of the ad, titled The Dog Strikes Back, on YouTube prior to its Super Bowl television airing.
A word to the wise, Volkswagen: If you do an extended version of this Super Bowl ad, Han had better shoot first.
— Kyle Woodley, InvestorPlace.com Assistant Editor