How Nasty Gal Built a $24 Million Business

by Angela Nazworth | April 17, 2012 8:28 am

Nasty Gal mirrors the classic “rags-to-riches” tale. Six years ago, the business was just getting started as an eBay (NASDAQ:EBAY[1]) vintage clothing seller. Today, eBay’s a distant memory for the $24 million online fashion retailer that, according to Inc.[2], boasts more than 150,000 customers in more than 50 countries. Nasty Gal now employs about 110 people and offers both vintage and non-vintage clothing, shoes, and accessories.

Sophia Amoruso, founder and owner of Nasty Gal, started the business from her San Francisco apartment at age 23. On its website, Nasty Gal writes[3] that in the beginning, Amoruso was on her own. “She did everything herself: mined for gems at Goodwill, shot & styled each look, wrote product descriptions, and did her best to spread the word online,” wrote Nasty Gal.

Amoruso told Inc. that she worried about her career path when she first started her eBay business. “It took me years to realize that I could take this as far as I have,” Amoruso said.

Today, Amoruso can put those worries aside. Nasty Gal, which is in the running for a spot on Inc.’s prestigious list of fastest-growing companies, has expanded by 11,200% in three years. There’s nothing nasty about that.

  1. EBAY:
  2. Inc.:
  3. writes:

Source URL:
Short URL: