Amazon to Deliver Original Video Programming

by Christopher Freeburn | May 2, 2012 3:41 pm

Amazon (NASDAQ:AMZN[1]) will follow [2]Netflix[3] (NASDAQ:NFLX[4]) and Hulu by producing its own programming for online streaming.

The company posted a message on its Amazon Studios website soliciting scripts and ideas[5] for children’s or comedy series. It is also trying to recruit writers for assignments paying up to $33,000, the Washington Post reports.

Amazon already streams TV shows and movies through its Amazon Prime video-rental service. Analysts had expected the online giant to eventually ramp up its own content production efforts, particularly after introducing its Kindle tablet[6] last year.

Roy Price, head of Amazon Studios, told AllThingsD that the Amazon was looking for scripts[7]. Payment for writers will be far less than major TV studios offer — $10,000 for an option, $55,000 for shows that wind up in production. However, Price said Amazon wants its shows to look like network TV in terms of production quality.

He declined to say what Amazon’s Studio’s budget is, how many shows it might produce or when they might appear.

Amazon Studios has received[8] 7,000 scripts to date, CNN Money reported.

  1. AMZN:
  2. follow :
  3. Netflix:
  4. NFLX:
  5. soliciting scripts and ideas:
  6. Kindle tablet:
  7. looking for scripts:
  8. has received:

Source URL:
Short URL: