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Facebook Snaps Up Glancee

‘Social discovery’ app for disappears after purchase


Just about a month after buying mobile photography app Instagram for $1 billion, Facebook is opening its wallet again.

This time, the target is a social discovery app called Glancee.

Facebook Sets IPO Price Range at $28-$35
Facebook Sets IPO Price Range at $28-$35

Formerly available for both devices running both Apple’s (NASDAQ:AAPL) iOS and Google’s (NASDAQ:GOOG) Android, Glancee allowed users to find other users in specified geographic areas based on common interests or friends.

Users could then communicate prior to deciding whether or not to meet in person.

However, the Glancee app has disappeared both from Apple’s App store and Google’s Play (formerly Android Market), prompting VentureBeat to speculate that Facebook was more interested in the development team behind Glancee than in the app itself and that the app is likely being shut down.

The Glancee acquisition comes as Facebook gears up for its widely anticipated IPO.

Facebook didn’t reveal the terms of the Glancee acquisition, but company officials have indicated an interest in building the social media website’s mobile presence.

That likely means more mobile app purchases to come.

Article printed from InvestorPlace Media,

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