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Fruit-Less Fruit Roll-Ups Lawsuit to Proceed

A lawsuit filed by an angry consumer alleging that General Mills (NYSE:GIS) misled her about the content of its Fruit Roll-Ups snacks is moving forward.

A U.S. District Court judge ruled last week that advertising for the snack food could have suggested to a reasonable person that Fruit Roll-Ups do contain fruit.

The ruling sprang from a class action lawsuit filed by a California consumer who discovered that strawberry-flavored Fruit Roll-Ups actually were made from “pears from concentrate,” corn syrup, dried corn syrup, sugar and partially hydrogenated cottonseed oil, among other things.

Strawberry-flavored Fruit Roll-Ups do not, apparently, contain any strawberries, Reuters noted.

The suit alleges that Fruit Roll-Up’s marketing and packaging strongly suggests that the snack food contains healthy fruits.

General Mills argued that the actual ingredients in Fruit Roll-Ups were listed — in small print — on the box.

In moving the suit forward, the judge concurred with the plaintiff finding that the ingredients list was insufficient to dispel the impression created by the rest of the packaging.

Shares of General Mills were off fractionally in Monday afternoon trading.

Article printed from InvestorPlace Media, https://investorplace.com/2012/05/fruit-less-fruit-roll-ups-lawsuit-to-proceed/.

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