TV Maker Vizio Takes on Apple

Vizio, one of the nation’s most successful television manufacturers, is preparing to take on the giants of the computer industry with a line of sleek PCs.

There are several must-haves a company needs before it has got a shot at sharing space in the same league as Apple (NASDAQ:AAPL), Hewlett-Packard (NYSE:HPQ), Dell (NASDAQ:DELL) and other computer makers: a stellar product, smart executives, a team of innovative geniuses, marketing mojo, a competitive pricing structure and guts.

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When it comes to TVs, Vizio proved itself a contender in each category listed above. The company is confident the same success will accompany its latest endeavor.

“PCs have become a sea of black plastic,” Vizio Chief Technology Officer Matt McRae told USA TODAY. “We’re building a product people want.”

Sometime in June, Vizio will offer two desktop computers, two ultra-thin notebooks and a laptop that will run Microsoft‘s (NASDAQ:MSFT) Windows operation system and rival Apple’s Mac in appearance.

Not everyone is as optimistic as Vizio. Pacific Crest analyst Andy Hargreaves expressed his skepticism regarding the company’s jump into the computer industry.

“Unlike the TV market at the time Vizio entered, the PC market is already entirely outsourced and Apple has advantages on component purchasing,” he told USA TODAY. “Vizio has as much chance as I do in being more cost-efficient than Apple in its production.”

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