Passengers flying “upper class” on Virgin Atlantic will find something special in their cold drinks this month.
The airline, famous for its perks, teamed with designers to create special ice cubes that display the face of company founder and British billionaire Sir Richard Branson, USA TODAY said.
Branson tweeted word of the ice cubes, joking that it wasn’t what he meant when he said “let’s put the idea on ice.”
Dubbed “Little Richard” ice cubes, it took six weeks of work to craft the molds used to make the ice cubes.
The cubes are meant to mark the introduction of in-flight bars to Virgin’s new Upper Class Suite.
U.S. airlines including JetBlue (NASDAQ:JBLU) and US Airways (NYSE:LCC) have introduced fees for once-free perks like pillows. Spirit Airlines (NASDAQ:SAVE) recently raised fees for carry-on bags to $100.