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CBS to Debut Sports Radio Network Next Year

Look out ESPN Radio, a new competitor will soon hit the airwaves


Radio fans who like to keep pace with the sports world will soon have a new listening option.

CBS (NYSE:CBS) has announced plans to roll out a new 24-hour sports radio network, CBS Sports Radio.

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The new network will be launched in nine of the country’s largest radio markets early in 2013. At its outset the network will serve a potential audience of 10 million listeners, the Los Angeles Times notes.

The company already owns a number of sports radio stations in major metropolitan markets, including New York’s WFAN.

CBS joins Comcast‘s (NASDAQ:CMCSA) NBC, which announced its own sports network, NBC Sports Radio Network, just weeks ago.

Both CBS and NBC will be challenging Disney‘s (NYSE:DIS) sports radio leader ESPN Radio, which touts a network of 700 stations nationwide.

Cumulus Media (NASDAQ:CLMS) will syndicate content from CBS’s sports network to affiliates and its own stations and will handle advertising sales for the new network.

Article printed from InvestorPlace Media,

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