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DirecTV’s 3-D Channel Demoted to Part-Time

Lack of programming spurred decision to air logo instead of repeats


The scarcity of 3-D programs has led DirecTV (NASDAQ:DTV) to cut back on its n3D channel. The programming change went into effect on June 1.

Instead of airing the same shows again and again, the n3D logo now dominates the screen when new programs aren’t available. To prevent viewers from missing new shows, upcoming specials will be noted on the program guide about two weeks in advance, The Associated Press reported.

DirecTV spokesman Robert Mercer told AP that n3D will still run Guitar Center Sessions and similar shows. The network also plans to air Olympics coverage in 3-D.

While there’s a shortage of 3-D material, sales of 3-D TVs have almost doubled from sales rates posted a year ago according to market research firm NPD.

Continued boosts in sales might propel the availability of additional 3-D programming, but for now, DirecTV isn’t the only company experiencing hitches. AT&T (NYSE:T) discontinued the inclusion of ESPN3D in its U-verse lineup last August.

Article printed from InvestorPlace Media,

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