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Ford’s Most Popular Truck Gets a Facelift

New front-end styling features high-density headlights


On Monday, Ford (NYSE:F) unveiled the new look of its popular F-150 truck at the Future Farmers of America meeting in Texas. About 100 teens attended the private gathering, The Detroit News reported.

The audience Ford chose for the truck’s first public appearance was appropriate considering the automaker has given away numerous college scholarships to FFA members during the past 65 years. That’s also the number of years its F-series pickup truck line has been on the block.

The 2013 F-150 XLT shows off new front-end styling and high-intensity discharge headlights behind new L-shaped lens covers.

“Farm families have always represented an important F-Series truck constituency,” Doug Scott, Ford Truck group marketing manager and an FFA sponsor board member told Detroit News. “For these multitasking customers, a Ford pickup means family transportation, economic livelihood, rugged capability and reliability.”

Article printed from InvestorPlace Media,

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