KFC Logo on Manhole Covers, Ads on City Fire Trucks?

Creative ad placement could help cities raise funds

It’s common to see advertisements plastered on buses, but have you ever seen an ad for KFC on a fire truck? It could happen in Baltimore.

Cities across the nation have tightened their budgetary belts again and again during the past several years. Some cities, like Baltimore, still need to do even more budget restructuring. Such restraints led Baltimore officials to close three fire companies this summer. That news has inspired its City Council to consider nontraditional methods to raise money, such as selling ad space on city-owned fire trucks, The New York Times reports.

Fried-chicken chain KFC has been a leader of the out-of-the-box ad placement that has been deemed brilliant by some and tacky by others. In exchange for replacing hydrants and filling potholes in some Indiana, Kentucky and Tennessee cities, KFC’s logo was permitted to adorn several manhole covers and the new fire hydrants.

Opponents of the ad placement worry that allowing ads could appear as though the city is favoring larger corporations over smaller businesses that might be unable to afford advertising on city property.

Article printed from InvestorPlace Media, https://investorplace.com/2012/06/kfc-logo-on-manhole-covers-ads-on-city-fire-trucks/.

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