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Wal-Mart Launches Prescription Reader

Retailing giant Wal-Mart (NYSE:WMT) recently launched a prescription system called ScripTalk that aims to help customers who cannot read standard-sized print, such as people who are blind or visually impaired, access the information on their prescriptions.

The company partnered with En-Vision America, a nonprofit organization that provides assistive technology to people with visual impairments, in creating the system. En-Vision was concerned about prescriptions because of the especially small print and the lookalike packaging of medicine vials.

With this new technology, these obstacles should no longer be an issue. A prescription provided with ScripTalk has an electronic chip embedded in the standard print label. The user simply places the prescription container on the device, presses a button and can hear the information on the chip.

ScripTalk is currently being offered to customers through Wal-Mart mail order and three test locations in Alabama, Mississippi and Colorado. The program is free to Wal-Mart pharmacy customers who are blind or visually impaired.

Article printed from InvestorPlace Media, https://investorplace.com/2012/06/wal-mart-launches-prescription-reader-wmt/.

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