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Zynga and CBS Hope Ryan Seacrest Will Draw Game Show Viewers

Innovative game show is based on popular Draw Something app


Draw Something With Ryan Seacrest is coming to CBS (NYSE:CBS), although an air date for the new game show has not been slated.

The show, which is based on Zynga‘s (NASDAQ:ZNGA) popular game app, will unite celebrities with regular folks and encourage live and at-home audience participation via smartphones and tablets made by Apple (NASDAQ:AAPL), Google (NASDAQ:GOOG) and other technology companies, according to VentureBeat.

ZNGA shares plummeted during the past several months but climbed more than 5.5% during afternoon trading today.

Seacrest, probably doesn’t need the show to work out as badly as Zynga does. The popular radio and television personality has a lot of irons in the fire, including the possible purchase of Dick Clark Productions.

Article printed from InvestorPlace Media,

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