7 Biggest Complaints With NBC’s Olympics Coverage

by InvestorPlace Staff | July 30, 2012 9:28 am

A record-breaking audience — 28.7 million U.S. viewers in prime time on Saturday — tuned into the London Olympics, but so far that just seems to mean a record number of people criticizing coverage[1] of the event by Comcast‘s (NASDAQ:CMCSA[2]) NBC.

After only the first weekend, social media outlets have blown up with complaints. Twitter, for example, saw countless contributions to the hashtag #nbcfail.

What were those tuning in to the Olympics most unhappy about? Have a look at some of the biggest complaints:

Viewers must remember, though, that prime-time on the U.S. East Coast comes when it is 1 a.m. in London, so there are no events to air live — which is why NBC has saved big events for that time period.

This is meant to allow more viewers to tune in and is also where the network makes the bulk of its advertising revenue.

-Alyssa Oursler, InvestorPlace Editorial Assistant

  1. criticizing coverage: http://www.reuters.com/article/2012/07/29/entertainment-us-olympics-nbc-complaints-idUSBRE86S0SD20120729
  2. CMCSA: http://studio-5.financialcontent.com/investplace/quote?Symbol=CMCSA
  3. comments from the anchors: http://www.examiner.com/article/nbc-commentary-of-the-london-olympics-opening-ceremony-deemed-offensive

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