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U.S. Video Game Sales Crash Again in June

Consumers are turning to downloaded and social media games


June wasn’t a good month for video game consoles and games.

According to industry research firm NPD Group, sales of video game equipment and game titles tumbled 29% to $699.8 million last month, down from $989.5 million during the same time last year. Hardware sales — including gaming consoles — dropped 45% to $201 million.

Angry Birds Will Jump to Gaming Consoles
Angry Birds Will Jump to Gaming Consoles

That marks the seventh consecutive monthly decline, the Associated Press noted.

NPD’s numbers include newly purchased consoles, games and peripherals, accounting for between 50% and 60% of the overall market. A significant aftermarket exists for second-hand and rented games.

Also excluded from NPD’s numbers are games directly downloaded from online sources, especially for mobile devices including Apple‘s (NASDAQ:AAPL) iPhone and iPad and smartphones and tablets running Google‘s (NASDAQ:GOOG) Android operating system.

Social media-based games, including those offered by websites like Facebook (NASDAQ:FB) also aren’t included in NPD’s data. If social media and downloads were included, NPD calculates that June’s video game-related spending would almost double to $1.36 billion, Bloomberg noted.

Sony (NYSE:SNE) didn’t report June sales numbers for its PlayStation console. However, Microsoft (NASDAQ:MSFT) said it sold 257,000 Xbox 360 consoles, down from 507,000 in June of last year. Nintendo (PINK:NTDOY) reported sales of 155,000 3DS consoles and 95,000 Wii consoles for the month.

Article printed from InvestorPlace Media,

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