by Christopher Freeburn | August 9, 2012 10:55 am
The New York Times Company (NYSE:NYT) is on the verge of selling an underperforming online asset.
News that the company was discussing the sale of About.com caused shares of the New York Times to rise more than 6% in Wednesday trading.
Unnamed sources told AllThingsD that Answers.com has signed a letter of intent to acquire About.com for $270 million.
That would be a significant loss for the Times, considering that the company paid $410 million for About.com just seven years ago. Last quarter, the website’s revenue dropped about 9% to $25.4, forcing the Times to write down its value by $195 million.
Last month, the Times reported that its second-quarter revenue edged up less than 1% to $515.2 million and posted a loss of $88.1 million for the quarter, largely attributed to the write down of About.com.
New York Times Company shares rose about 1% in Thursday morning trading.
Source URL: https://investorplace.com/2012/08/new-york-times-to-sell-about-com-for-270m/
Short URL: http://invstplc.com/1nPskRH
Copyright ©2017 InvestorPlace Media, LLC. All rights reserved. 700 Indian Springs Drive, Lancaster, PA 17601.