Say Hello to Toilet Paper Ads

by Angela Nazworth | August 20, 2012 11:24 am

Entrepreneurial brothers Jordan and Bryan Silverman are on a roll with their new company Star Toilet Paper[1].

The company is an advertising, manufacturing and distribution outlet that focuses on printing advertisements and coupons on toilet paper. It’s an idea that Jordan Silverman came up with while looking at the wall of a bathroom stall[2]. The brothers partnered for the project and patented the product in 2010.

“It’s an unmatched active audience,” Jordan told New York Daily News. “A person looks at the average advertisement for two to five seconds. People will look at ours for a lot longer.”

Here’s the gist of the new business:

So far, more than 50 companies have begun advertising with Star Toilet Paper. Allstate (NYSE:ALL[4]) and Ben and Jerry’s are two of the company’s big-name clients.

  1. Star Toilet Paper:
  2. looking at the wall of a bathroom stall:
  3. redeemed:
  4. ALL:

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