Fifth Avenue retailer Henri Bendel held the New York City launch earlier this morning.
Sharapova partnered with renowned candy expert Jeff Rubin, founder of international retailer IT’SUGAR, to create and sell her candy — which is said to “reflect the fun, fashionable and sweet side of the international tennis sensation.”
“Creating Sugarpova has been an exciting labor of love,” Sharapova said in a press release. “My tennis and business schedules keep me traveling worldwide, and I confess to having a sweet tooth that knows what it wants! When I didn’t find it in the marketplace, I decided to create the type of candy that girls like me crave.”
The candy comes in 12 fun varieties and shapes and will be sold at all IT’SUGAR retail locations as well as online at henribendel.com, itsugar.com, and sugarpova.com. A portion of the proceeds from candy sales will be donated to The Maria Sharapova Foundation.