Starbucks Debuts ‘One-of-a-Kind’ Verismo

by Alyssa Oursler | September 20, 2012 11:42 am

Yesterday marked the one-year anniversary[1] of Green Mountain Coffee Roasters’ (NASDAQ:GMCR[2]) all-time high. GMCR, of course, rose to prominence thanks to the roaring success of its Keurig and K-Cups.

The stocks has been crushed even since, though, and today could just mark the final nail in the coffin.

Why? Well, after announcing plans[3] to launch its very own singe-serve machine — the Verismo — earlier this year, Starbucks (NASDAQ:SBUX[4]) has finally debuted the new gadget.

And Starbucks, of course, didn’t just roll out any single-serve machine, but the only one that features its innovative “milk pod.” This new addition allows users to stir up a latte with real milk, just as they would get order in one of the company’s stores.

There is simply no other at-home latte maker like it, according to the company[5].

Starbucks used to make branded K-Cups for its competitor, but now has taken the entire process into its own hands.

Yes, the king of coffee isn’t just taking over shopping centers and shoving itself into your local Safeway (NYSE:SWY[6]), but is wiggling its way into your kitchen too — and trying to push competitors out at the same time.

As of this writing, Alyssa Oursler did not own a position in any of the aforementioned securities.

  1. one-year anniversary:
  2. GMCR:
  3. announcing plans:
  4. SBUX:
  5. according to the company:
  6. SWY:

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