Yahoo Ends Use of Company BlackBerrys

Employees can choose from iPhones, other new smartphones

By InvestorPlace Staff

Yahoo (NASDAQ:YHOO) will discontinue its practice of supplying employees with BlackBerry phones according to a company memo released Saturday, Business Insider reports.

Instead, the company will provide its workers with new smartphones of their choice from a pre-approved selection, while also paying for employees’ data plans and covering their phonebills, as part of its new “Yahoo! Smart Phones, Smart Fun!” program. Among the selection Yahoo workers have to choose from are Apple‘s (NASDAQ:AAPL) iPhone 5, Samsung’s Galaxy S3, HTC’s One X and EVO 4G LTE and Nokia‘s (NYSE:NOK) Lumia 920.

The new initiative is part of an effort to experience the Internet from the perspective of the average modern Yahoo user.

“We’d like our employees to have devices similar to our users, so we can think and work as the majority of our users do,” Yahoo CEO Marissa Mayer said in the company-wide statement.

September marks Mayer’s third month on the job.

Research In Motion (NASDAQ:RIMM), the company behind BlackBerry, saw its stock decline more than 4% by late Monday.

Ryan Hauck, InvestorPlace

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