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Halloween Spending Will Be Sweeter This Year

Spending expected to reach more than $8 billion this year


It’s that time of year again. Halloween is all over the stores, television, wherever. But mostly the stores.

According to industry research firm IBISWorld, sales of Halloween-related merchandise is expected to exceed $8 billion this year — up from just under $5 billion after the start of the recession.

And as retailers ramp up the spooky décor, certain firms start perking up. Hershey (NYSE:HSY) is happy with the growth in seasonal purchasing, and American Greetings (NYSE:AM) is looking to the haunted day for a bump in sales.

Overall, three of the four categories — candy, costumes, decorations and cards — should see better sales this year. Only cards are expected to decline, and that’s not enough to keep overall numbers from heading up.

Here’s what’s being spent this year:

  • Costumes: $2.87 billion
  • Candy: $2.35 billion
  • Decorations: $2.36 billion
  • Cards: $440 million

Just don’t eat too much candy this year. You’ll get a tummyache.

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Article printed from InvestorPlace Media,

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