How Microsoft Is Trying to Pump Up Surface Launch Buzz

by Nate Wooley | October 26, 2012 9:15 am

[1]With all the interest that has popped up already concerning Windows 8 and Microsoft’s (NASDAQ:MSFT[2]) new Surface tablet, it’s surprising that the company would be worried about generating headlines on day one.

Building a first-day line does seem to be the company’s goal, though. Or maybe it’s just cross-promotion. Either way, the first 100 people to line up for a Surface at each of the company’s stores (and subsequently buy the tablet) on Friday will receive a $100 credit toward Xbox Music Pass.

Microsoft is trying to copy rival Apple’s (NASDAQ:AAPL[3]) ability to generate a large first-day buzz for its products. Such events bring with them media coverage, which in turn (hopefully) gets the public’s notice and spurs people to try out the product later.

Or Microsoft could just be trying to piggyback one product on another for cross-promotional purposes. The Xbox Music Pass, announced recently, will cost $10 per month for streaming music after an initial six-month free trial. The service has an initial catalog of 18 million songs.

More from the tablet wars:

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  2. MSFT:
  3. AAPL:
  4. Report: Best Buy to Sell Own Tablet:
  5. Microsoft Cranks Up Surface Tablet Output:
  6. As Android Tablet’s Surge, Panic for Apple?:

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