There’s Nothing Mini About Apple’s New Product Debut

by Louis Navellier | October 23, 2012 7:12 pm

I have a question for you: What’s thinner than a pencil, weighs as much as a pad of paper, but has Google (NASDAQ:GOOG[1]) and (NASDAQ:AMZN[2]) execs sweating?

The iPad Mini, which was unveiled by Apple (NASDAQ:AAPL[3]) on Tuesday.

At a special event in San Jose, CEO Tim Cook and Senior VP Phil Schiller had plenty to say about the smaller tablet:

So far, the tech community has been pretty supportive of the new launch, so we’ll likely see more record-breaking sales when pre-orders open this Friday, October 26. If the iPad Mini is a success, Apple could very well shatter its previous record of selling 15.4 million iPads during last year’s holiday quarter.

But unlike past events, the iPad Mini didn’t steal the entire show; believe it or not, Apple had even more new products up its sleeve:

This unprecedented amount of activity from Apple has competitors scrambling to catch up. In a bid to drum up interest for this Friday’s launch of Windows 8, Microsoft (NASDAQ:MSFT[6])  is hosting a party in New York on Thursday. And following its earnings debacle, Google has its own reveal event on October 29 — where it will most likely showcase a new Nexus device.

Personally, I think these players will need more than that to go toe-to-toe with Apple. After Thursday’s closing bell, Apple is due to release its third-quarter operating results and it’s bound to be just as exciting as today. Currently, the analyst community calls for 28% sales growth and 25.4% earnings growth. If this earnings report ends up being a market mover, you’ll see all the details in this blog on Friday.

  1. GOOG:
  2. AMZN:
  3. AAPL:
  4. Rumors of a 13-inch MacBook Pro with retina display came true:
  5. S:
  6. MSFT:

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