Things Aren’t Looking Good for Yahoo Search

A new survey of Internet search engine use will give little comfort to struggling web pioneer Yahoo (NASDAQ:YHOO).

In fact, industry research firm ComScore (NASDAQ:SCOR) found that Yahoo’s search has lost a quarter of its users since last September, when it held 15.5% of users, Business Insider noted.

Yahoo CEO to Unveil User-Focused Turnaround Plan
Yahoo CEO to Unveil User-Focused Turnaround Plan

In the same period, Google‘s (NASDAQ:GOOG) eponymous search engine and Microsoft’s (NASDAQ:MSFT) Bing have both added users.

Analysts noted that the new ComScore data confirmed Yahoo’s continuing decline in Internet searches and saw no end to the erosion in use.

According to ComScore, Google remains the most top-used search engine by U.S.-based web-surfers. Its share of Internet users rose last month by 0.3% over August, hitting 66.7%. Microsoft’s Bing was ranked second attracting 15.9% of users.

By contrast, Yahoo came in a distant third garnering just 12.2% of users. It continues to hemorrhage users, falling from 14% of users at the beginning of the year after being eclipsed for second place by Bing late last year.

Shares of Yahoo slipped fractionally in Friday afternoon trading.

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