The world’s largest retailer is upping the ante again. The latest move for Wal-Mart (NYSE:WMT)? Same-day delivery.
The service applies to customers who buy certain popular items — roughly 5,000 of them — during the upcoming holiday season, according to The Associated Press. Testing for the service will take place across northern Virginia, Philadelphia and Minneapolis; it also will be available within a month in San Francisco and San Jose.
Featured items include Apple (NASDAQ:AAPL) iPads, toys and flatscreen televisions. Wal-Mart will charge a flat delivery fee of $10 per order regardless of the number of items.
Customers are eligible for the service when they order before noon and select a delivery window later that day. In most markets, Wal-Mart is using UPS (NYSE:UPS) to deliver the orders. In the San Francisco and San Jose markets, orders must be in by 7 a.m., as Wal-Mart is using their own trucks for delivery.
The move is seen as a response to Amazon‘s (NASDAQ:AMZN) test of same-day delivery in some markets.