Google Ventures Ups the Ante in VC Game

by Tom Taulli | November 8, 2012 10:46 am

[1]Google (NASDAQ:GOOG[2]) Ventures, the company’s venture capital arm focused primarily on investing in startups, is going up-market.

The firm has increased its assets from $200 million to $300 million per year[3], according to Reuters, and as a result, there will be more opportunities to participate in later-stage rounds.

Categories like mobile, the cloud and social networking are now large markets, which means companies will need bigger rounds of venture capital for efforts like bolstering global footprints or making acquisitions.

Google Ventures usually funds 40 to 50 early-stage deals of $250,000 or less annually, about 15 deals of up to $10 million, and one or two in the $20 million-$50 million range, Google Ventures managing partner Bill Marris told Reuters.

Tom Taulli runs the InvestorPlace blog IPOPlaybook[4], a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of “How to Create the Next Facebook.[5]” Follow him on Twitter at @ttaulli[6]. As of this writing, he did not hold a position in any of the aforementioned securities.

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