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The New Lamborghini SUV: To Be or Not to Be

It could produce as many as 3,000 a year starting in 2017


When car enthusiasts think of Lamborghini, they imagine speed, horsepower and sleek lines. What they probably don’t think about is a sport-utility vehicle.

But that could change. Stephan Winkelmann, the brand’s CEO, says the iconic Italian automaker, now owned by Volkswagen (PINK:VLKAY), is currently mulling whether it should introduce an all-terrain SUV to compete with offerings from other high-end carmakers such as Porsche, the Associated Press notes.

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Lamborghini sold just 1,600 cars last year. But at its prices, that’s a lot. Its recently unveiled Aventador Roadster will retail at $441,600 when it hits U.S. showrooms next year.

The company has developed a concept SUV that could be launched as early as 2017. While Lamborghini has forecast that it might produce 3,000 SUVs a year, Winkelmann noted that the impact on Lamborghini’s facilities and resources had to be calculated before a decision to go forward could be made.

Article printed from InvestorPlace Media,

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