Yahoo and Samsung Ink Interactive TV Deal

by Nate Wooley | November 6, 2012 11:57 am

[1]Interactive TV is a very busy marketplace these days. And now Yahoo (NASDAQ:YHOO[2]) is partnering with Korean electronics giant Samsung in bringing one more entry into that marketplace.

The two firms refer to their new arrangement as a “multi-year partnership.” Yahoo will provide its Broadcast Interactivity platform to Samsung’s 2012 SmartTVs via its SyncPlus platform. A press release explains[3] that Smart TV purchasers will “receive real-time, actionable content that runs alongside and complements TV shows and commercials.”

Both firms hope that the brand identities they bring to the market can help them gain market share in a field that already includes, in one form or another, Apple (NASDAQ:AAPL[4]), Amazon (NASDAQ:AMZN[5]) and most of the larger cable TV providers.

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