Earnhardt Jr. to Launch Line of Potato Chips

by Nate Wooley | January 11, 2013 10:47 am

[1]Popular NASCAR driver Dale Earnhardt Jr. is launching his own line of potato chips.

The driver already owns his own bar and an old-West town, and now is partnering with snack-food maker KLN Family Brands to create Dale Jr. Foods, The Sporting News reports[2]. The chips will come in four flavors: Crispy Original, Carolina Barbecue, Creole & Green Onion and Zesty Jalapeno.

Both companies are family businesses. KLN is a family-owned firm based in Perham, Minn., while Dale Earnhardt’s firm, JR Motorsports, employs several members of the driver’s family and supports the racing efforts of other family members.

While KLN’s other brand, Barrol O’Fun Snacks, is primarily marketed in the midwest, Dale Jr. Food’s products will be marketed nationwide. The company expects to have the chips in stores sometime in February.

More stories about athletes and snacks:

  1. [Image]: https://investorplace.com/wp-content/uploads/2013/01/dale-earnhardt-jr.jpg
  2. The Sporting News reports: http://aol.sportingnews.com/nascar/story/2013-01-10/dale-earnhardt-jr-potato-chips-snacks-dale-jr-foods-company-barrel-ofun-partners
  3. 5 Pro Athletes Finding Success in the Restaurant Biz: https://investorplace.com/2012/11/5-pro-athletes-finding-success-in-the-restaurant-biz/
  4. Pepsi CEO: ‘Drinkified’ Snacks In the Works: https://investorplace.com/2012/12/pepsi-ceo-drinkified-snacks-in-the-works/
  5. Pepsi, Budweiser to Team Up on Super Bowl Push: https://investorplace.com/2013/01/pepsico-anheuser-busch-teaming-up-for-super-bowl-xlvii-ad-rush/

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