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New Feature Coming to McDonald’s Cups, Bags

QR codes being rolled out on packaging this week


QR codes — those little square images that are read by smartphones — are being slapped onto McDonald’s (NYSE:MCD) bags and cups starting this week.

The codes will allow customers to quickly access all of the chain’s calorie and other health information quickly, according to Nation’s Restaurant News. The codes also will allow for displays in 18 different languages.

The move follows on the heels of McDonald’s putting health and calorie information on its menu boards in 2012. The company hopes to have the new packaging out nationwide by the end of 2013.

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