New Feature Coming to McDonald’s Cups, Bags

by Nate Wooley | January 22, 2013 12:38 pm

[1]QR codes — those little square images that are read by smartphones — are being slapped onto McDonald’s (NYSE:MCD[2]) bags and cups starting this week.

The codes will allow customers to quickly access all of the chain’s calorie and other health information quickly, according to Nation’s Restaurant News[3]. The codes also will allow for displays in 18 different languages.

The move follows on the heels of McDonald’s putting health and calorie information on its menu boards[4] in 2012. The company hopes to have the new packaging out nationwide by the end of 2013.

More about fast food:

  1. [Image]:
  2. MCD:
  3. according to Nation’s Restaurant News:
  4. health and calorie information on its menu boards:
  5. Taco Bell Puts New $1 Menu to the Test:
  6. Wendy’s Pulls Back on Breakfast Push:
  7. McDonald’s to Reintroduce Big Mac in Big Push Toward Teens:

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