New Line of Wrangler Jeans Claims to Fight Cellulite

by Nate Wooley | January 17, 2013 12:16 pm

[1]French clothing maker V.F. Corp. (NYSE:VCF[2]) — the maker of Wrangler Jeans — has debuted a new set of denim that fights cellulite and keeps legs smooth.

The jeans themselves do the fighting, according to Newsnet5[3]. Wrangler makes the jeans with one of three types of skin-protecting ingredients held in micro-capsules placed within the jean’s fibers. When a wearer dons the jeans, the capsules break and spread the moisturizer over the skin. The moisturizing effects will last 15 days from first use.

The three version of the jeans include “Smooth Legs,” which contains caffeine, retinol and algae extract; “Olive Extract”; and “Aloe Vera.”

The jeans will retail for $140 per pair at Asos on Jan. 28.

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