Town Declines Date Site’s $11M Offer to Change Its Name

by Nate Wooley | February 28, 2013 1:15 pm

[1]The town of Woodside is not seriously considering selling its naming rights to a dating site.

The offer came from Steven Pasternack — CEO of — and included $11.65 million dollars for the town to rename itself, USA, reports ABC News[2].

A dating website — it aims to create connections between doctors, lawyers and other highly paid professionals — it hoped to connect its brand with one of the wealthiest cities in America for the website’s 10th anniversary. Said Pasternack, “We thought it would be a great way to get the word out about our 10 year anniversary, and to be a permanent part of the rich history of California.”

For now, the town council is not expected to take up the offer. Had it accepted, it would have had to erect a statue of Hugh Hefner near the town hall, renamed the Woodside Public Library the “SugarDaddie Public Library” and change the name of the town council to “SugarDaddie Town Council.”

Even if he struck out in Woodside, Pasternack hopes to score somewhere else. “If we can’t get a favorable outcome with the folks in Woodside, California, we’re looking into other cities. We are hell bent on creating the first dating site-sponsored city in America,” he says.

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