Disney Pushes Back Launch Date of Much-Hyped Gaming Concept

by Christopher Freeburn | March 14, 2013 11:56 am

Disney DIS[1]Fans eagerly awaiting the launch of Disney‘s (NYSE:DIS[2]) “Infinity” game package will have to wait a little longer[3].

The entertainment giant announced on Wednesday that it is delaying the debut of the game until August 18. The company had previously said it would launch Infinity in June,” Reuters noted.

A Disney executive said that the postponed release date would dent game revenue for this year. It would, however, give Disney more time to enhance the game to better compete with rival games from Activision Blizzard (NASDAD:ATVI[4]).

The Infinity package will be priced at $75, including software, game board and three figurines. The package will include games featuring content frm Pirates of the Caribbean, The Incredibles and Monster University.

Combining characters from Disney and Pixar productions, Infinity will permit users to play through different scenarios using a hexagonal board map.

Last month, Disney announced that it will make a number of standalone films set in the Star Wars universe[5], in addition to the a trilogy of new films that pick up where George Lucas’s initial trilogy left off.

Shares of Disney climbed fractionally in Thursday morning trading.

  1. [Image]: https://investorplace.com/wp-content/uploads/2011/12/Disney.jpg
  2. DIS: http://studio-5.financialcontent.com/investplace/quote?Symbol=DIS
  3. game package will have to wait a little longer: http://www.reuters.com/article/2013/03/14/us-disney-infinity-idUSBRE92D05H20130314?feedType=RSS&feedName=technologyNews&utm_source=dlvr.it&utm_medium=twitter&dlvrit=56505
  4. ATVI: http://studio-5.financialcontent.com/investplace/quote?Symbol=ATVI
  5. make a number of standalone films set in the Star Wars universe: https://investorplace.com/2013/02/disney-confirms-star-wars-spin-off-films/

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