Fanta Creates First Tasteable Print Ad

by Nate Wooley | March 1, 2013 11:09 am

[1]In the latest move to conquer the advertising world, Fanta is going with ads you can taste.

Fanta — owned by Coca-Cola (NYSE:KO[2]) — has developed an ad that tastes like Fanta Orange, Shortlist reports[3].

The new ads are full-sheet presentations that ask readers to tear a piece of the ad off and put it in their mouths to taste the product. The ads were created by Dubai-based OgilvyOne.

In the ad, the company says, “Like a burst of sunshine through a cool wisp of wind, it’s sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share.”

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