by Nate Wooley | March 29, 2013 10:48 am
Wine is no longer the adult beverage of choice for young women.
The new winner — at least for women in the 18 to 34 demographic — is beer, according to The Milwaukee-Wisconsin Journal Sentinel.
The 2012 Gallup poll pins the shift in alcohol preference to the explosion in craft beers and microbrews. Prior to that, wine had been the favored beverage since at least 1985.
Now, young women are joining together to explore beer drinking. Clubs are forming around the country, such as Milwaukee’s Barley’s Angels. In these clubs, women can share their favorite beers and drinking experiences. The group meets monthly at various locations and can draw as many as 40 women at a time.
“I like craft beer a lot, and this seemed like a good opportunity to meet with other people who like beer. It feels more personal drinking something that’s brewed in a small batch,” said Sarah Booth, age 29, at a recent meeting.
Source URL: https://investorplace.com/2013/03/move-over-wine-young-women-have-new-preferred-drink/
Short URL: http://invstplc.com/1fswGtp
Copyright ©2017 InvestorPlace Media, LLC. All rights reserved. 700 Indian Springs Drive, Lancaster, PA 17601.