Boston Market Goes Beyond Chicken With New Menu Item

by Nate Wooley | April 3, 2013 10:52 am

boston-market-ribs[1]A famous rotisserie chicken restaurant is going ribs.

Boston Market — which made its name selling rotisserie chicken — is about to offer St. Louis-style ribs, the Associated Press is reporting[2].

The new item will be available Monday and will be a real mouthful. A half-rack of the pork ribs will contain 29 grams of fat and 1180 calories. A lighter version — a quarter rack — will have only 590 calories per serving. That will be in addition to any side items or drinks.

The chain is launching the new menu item — its first major change in six years — to fight off the competition. Once largely alone in offering upscale fast food, it now faces pressure from other eateries such as Panera (NASDAQ:PNRA[3]) and Chipotle (NYSE:CMG[4]).

“It’s a new product that will appeal to a wide audience. Ribs are not a product most people feel comfortable cooking at home,” CEO George Michel says.

More stories about fast food:

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  6. ‘Food Babe’ Blogger Gets Chipotle to Make Big Changes:
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