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Aio Wireless: AT&T Launches New Pre-Paid Cellphone Brand

Plans are priced at between $35 and $70 a month


AT&TThe nation’s second-largest wireless carrier is expanding its footprint in the prepaid mobile business.

On Thursday, AT&T (NYSE:T) launched Aio Wireless, which provides contract-less prepaid voice, data and text plans to customers nationwide. The service first debuted in AT&T stores in Orlando, Fla., Houston, and Tampa, Fla., with plan prices between $35 and $70 a month, but will be added to more markets across the country during the next twelve months, the Associated Press noted.

AT&T Offers $100+ for Used Smartphones
AT&T Offers $100+ for Used Smartphones

Customers who opt for pre-paid plans must acquire their mobile devices at full price, compared to contract plans, which subsidize smartphone and tablet purchases. Prepaid plans generate lower margins for wireless carriers, but are attractive to budget-oriented consumers.

In March, fourth-ranked carrier, T-Mobile (NYSE:TMUS), unveiled its “un-carrier” wireless service plans, which do not require a two-year contract.

However, T-Mobile was subsequently sued by Washington state’s attorney general who called the plans “deceptive.”

Shares of AT&T rose slightly in Friday morning trading.

Article printed from InvestorPlace Media,

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