BlackBerry CEO Introduces Lower-Priced Phone

by Christopher Freeburn | May 14, 2013 10:45 am

blackberry 630 rimm[1]At a company conference in Orlando, Fla., on Tuesday, smartphone maker BlackBerry (NASDAQ:BBRY[2]) showed off its newest mobile device[3].

Unveiled by CEO Thorsten Heins, the Q5 features a physical keyboard and runs the company’s new BB10 operating system. The new phone will be priced below other BlackBerry models and is aimed at consumers in emerging markets, the Associated Press notes.

BlackBerry will offer the Q5 in four colors: white, black, pink and red. The new phone is the third device to use BB10.

Earlier this year, BlackBerry unveiled the long-delayed BB10[4], which is designed to fend of competition from Apple‘s (NASDAQ:AAPL[5]) iPhone and smartphones running Google‘s (NASDAQ:GOOG[6]) Android OS, which have eaten deeply into BlackBerry’s market share.

In March, BlackBerry said its flagship BB10 smartphone, the Z10, had received a single order for 1 million units[7].

Shares of BlackBerry slid more than 1% in Tuesday morning trading.

  1. [Image]:
  2. BBRY:
  3. showed off its newest mobile device:
  4. unveiled the long-delayed BB10:
  5. AAPL:
  6. GOOG:
  7. had received a single order for 1 million units:

Source URL:
Short URL: