Duracell Pushes Wireless Charging a Step Forward

by Christopher Freeburn | May 22, 2013 10:27 am

many hands holding up generic cell phones[1]Battery maker Duracell is hoping that restaurant diners will want to use its technology to charge their mobile devices while they eat[2].

The company, owned by Procter & Gamble (PG[3]), is teaming with PowerMat to produce wireless charging pads that will allow consumers to re-charge their smartphones and tablets at eateries and coffee shops. A trial of the service is currently on-going at 17 Starbucks (SBUX[4]) in Boston and at Madison Square Garden in New York City, CNBC notes.

However, only a small number of smartphones currently comes with wireless charging technology already installed. Consumers who have smartphones lacking that equipment will have to place their devices in charging gloves in order to benefit from the charging pads.

Earlier this year, rumors circulated that Apple‘s (AAPL[5]) upcoming iPhone 5S could featuring wireless charging technology[6], joining phones from Samsung and Nokia, which offer the feature.

Shares of PG rose fractionally in Wednesday morning trading.

  1. [Image]: https://investorplace.com/wp-content/uploads/2011/06/many_cell_phones_wireless_630_flickr.jpg
  2. to charge their mobile devices while they eat: http://www.cnbc.com/id/100757228
  3. PG: http://studio-5.financialcontent.com/investplace/quote?Symbol=PG
  4. SBUX: http://studio-5.financialcontent.com/investplace/quote?Symbol=SBUX
  5. AAPL: http://studio-5.financialcontent.com/investplace/quote?Symbol=AAPL
  6. could featuring wireless charging technology: https://investorplace.com/2013/03/monday-apple-rumors-iphone-to-get-wireless-charging-in-2013/

Source URL: https://investorplace.com/2013/05/duracell-pushes-wireless-charging-a-step-forward/
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